A fresh approach to equity funding for SME's


musterbrand logoMusterbrand is a designer label for digital culture, translating of major game brands into quality apparel and lifestyle products.


Fresh Equity & Musterbrand

  • Date of Investment – August 2015
  • Funds Raised – €2.5m

Based in Hamburg, Germany, Musterbrand holds licenses for major games development companies – including Microsoft, Ubisoft, EA, Disney – for the world’s most popular games, e.g. Halo, Assassin’s Creed, World of Tanks, Star Wars.

Fresh Equity worked on the transaction with a specialist gaming and media CF advisory firm based out of New York and co-invested with a Swiss based family office. The €2.5m minority stake will be used to fund the rapid growth of the business in this huge and rapidly growing market ($1bn).

Commenting on the transaction founder and managing director Knut Bergel  said,

“Musterbrand´s mission is to become a global lifestyle and fashion brand for the digital generation.  In order to set up our unique business model, we were forced from our inception to break and challenge existing patterns and structures in a fast moving online environment. Paul and his team proved with their industry knowledge, experience and flexibility as the right funding partner to support Musterbrand´s growth as well as providing sound advice on Musterbrand’s future strategy and opportunities.”


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