A fresh approach to equity funding for SME's

Cookies Policy

This privacy policy applies only to this website. If you do not accept this privacy policy, you should not use this Site.

Collection of personal information

Fresh Equity (www.freshequity.co.uk) collects personal information from you (such as name, address, telephone number, email address etc) when you complete contact and enquiry forms or send emails to us. Please do not submit your personal information to us if you do not wish us to collect it.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Cookies Technology

www.freshequity.co.uk (the “Site”) uses cookies and similar technical tools to collect information about your access to the Site and the services we provide.

A cookie is a small file which asks permission to be placed on your computer’s hard drive that contains a unique label or cookie ID number. The cookie helps analyse web traffic or lets you know when you visit a particular site and can allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

When you visit the website at a later date the cookie’s ID number is sent back to the website, allowing the website to recognise the user which can be really useful for you. This remembers you on repeat visits effectively letting you move around the Site without having to keep re-introducing yourself.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

We use cookies to:

    • Remember that you have used the Site before; this means we can identify the number of unique visitors we receive to different parts of the Site. This allows us to make sure we have enough capacity for the number of users that we get and make sure that the Site runs fast enough;
    • Store your preferences or your user name and password so that you do not need to input these every time you visit the Site;
    • Customise elements of the layout and/or content of the pages of the Site for you;
    • Collect statistical information about how you use the Site so that we can improve the Site; and
    • Gather information about the pages on the Site that you visit, and also other information about other websites that you visit, so as to place you in a “market segment”.

This information is only collected by reference to the IP address that you are using, but does include information about the county and city you are in, together with the name of your internet service provider.

Some of the cookies used by our Site are set by us, and some are set by third parties who are delivering services (such as interest based advertising directed at your market segment) on our behalf.

Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set.

Visiting www.allaboutcookies.org will provide information on settings within your browser as well as other useful information on cookies.

Please note however, that by blocking or deleting cookies used on the Site you may not be able to take full advantage of the Site if you do so.

If you continue using this Site we will assume that you are happy to receive all cookies and similar technical tools from this Site and reserve the right to amend, remove or add new cookies and similar technical tools at any time.

If you would like to disable and or prevent any cookies from this Site from being saved in your browser, then please follow the links below or consult with your internet browser provider.

Useful cookie management resources:

Google Analytics

We use Google Analytics cookies for monitoring website traffic. This allows us to optimise our website for search engines and evaluate how easy our site is to find on the web. All Google Analytics information is recorded anonymously and does not provide or share any user-identifiable information. For further information, please see the Google Privacy Policy.

If you don’t want your information collected in this way, you can use Google’s Browser add-on to opt out of Google Analytics.

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