The team at Fresh Equity are delighted to announce their new branding and website.
The business that started life back in 2010 has been rebranded and relaunched as “Fresh Equity” a new equity investment business focused on investing between £500,000 and £5m in businesses typically with an enterprise value of less than £10m.
With an enviable track record built up over the last 25 years the team believes that they provide an attractive solution for shareholders and vendors looking for a funding solution at the lower end of the market which a lot of the established funders have vacated.
With an extensive network of contacts throughout the country they have access to a large number of transactions and opportunities and by investing their own funds are able to offer a flexible and efficient solution to many funding situations.
The team work with a select number of highly successful entrepreneurs who have the confidence to invest their own money alongside the Fresh Equity team in the right opportunity.
Commenting on the new website Paul Isaacs said:
“We were keen to portray an image that reflected our outlook and approach to deals and we think Fresh Equity encapsulates that: we try to adopt a flexible and fresh approach to each deal we look at, and to find a funding solution that is fit for purpose rather than trying to shoehorn a deal into a funding straight jacket because it suits the funder rather than the business.
We have deliberately focused on the lower end of the market as that’s where we think our offering of funding, coupled with operational, financial and strategic support, can make a real difference to the businesses we invest in.
We think there is a real funding gap at this end of the market and the established funders seem to shy away from it. Our aim is to help SMEs take advantage of the opportunities that may present themselves as we hopefully start to emerge from recession, by supporting them with funding, experience and expertise, be that through organic growth or acquisition. We aim to help them create value; if they prosper then so do we!”
Fresh Equity is a Midlands –based investment business, looking to work with ambitious management teams to help them develop businesses that have the potential for growth and capital appreciation. We have a genuine passion for helping companies to achieve their potential. We think that our combination of funding, experience and expertise focused on businesses where there is a need for equity funding of between £500,000 and £5m make us pretty unique in our market – now that’s Fresh Equity!