2020 Review and Outlook for the Future

The last few months have been a stressful and fraught time for many individuals, organisations and markets, who have had to face up to the short term impact of COVID-19, as well as trying to understand what the long term impact will be.

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Portfolio/HR Update

It is a key tenet of our investment philosophy to continue to work closely with our portfolio post investment and to support them through the challenges they face and to ensure we are on hand to support them so that they able to maximise opportunities as they arise, whether in the short or long term.

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Review of 2019

2019 was a busy year for the team at Fresh Equity, with two new investments, and two profitable exits and a refocus of investment strategy.

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Supporting development at MME

Following an initial investment in 2017, which allowed them to relocate and expand their business, Fresh Equity have provided further support for the team at Measure My Energy this year.

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New Investment: Total Control Pro

Building on its refocused strategy of investing in leading technology businesses in the automation and energy management markets, Fresh Equity have taken a minority interest in Total Control Pro, an early stage technology business which has won funding support from Innovate UK for its cloud based production tracking system.

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Secondary MBO at ATM

Having supported the MBO in 2018 of this leading UK landscaping, highway maintenance, fencing and vegetation management contractor in an innovative and multi-faceted deal whereby Fresh Equity supported the acquisition of De Angelo Brothers (UK) Limited (DBUK) along with subsidiary, Ainsty Timber Marketing (ATM).

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Registered Address: Fresh Equity Ltd, Victoria Square House, Victoria Square, Birmingham, B2 4BU