Musterbrand is a designer label for digital culture, translating of major game brands into quality apparel and lifestyle products in what is a huge and rapidly growing market ($1bn).
The company holds licenses for major games development companies – including Microsoft, Ubisoft, EA, Disney – for the world’s most popular games, e.g. Halo, Assassin’s Creed, World of Tanks, Star Wars.
Based in Hamburg, Germany, this is the first overseas investment for Fresh Equity and represents a €2.5m minority stake to fund the rapid growth of the business; working with specialist gaming and media CF advisory firm based out of New York.
It is also the first deal where Fresh Equity has co-invested with a Swiss based family office, which we hope will be a precursor to many others.
Fresh Equity is a Midlands-based investment company, working with talented management teams to develop businesses that have potential for significant growth. A genuine passion for helping companies to achieve their potential combined with their impeccable financial and strategic credentials make the company unique within its sector.
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