• Date of Investment – 2019
  • Funds Raised – £0.6m

Measure My Energy

Measure My Energy (MME) design and manufacture their own range of intelligent energy meters that measure consumption at an asset and circuit level. They stream data to their own cloud platform in real-time, providing insight to enable the controlled implementation of efficiency measures and live alerts to indicate when critical machinery may require maintenance.

FEL first looked at investing in MME some 3-4 years ago through an investee company of ours called Business Juice, where we had installed Ed Varley as MD (having headed hunted him from EDF). Ed was aware of MME from his time at EDF where they had chosen MME as the best technological solution for what is now known as their PowerNow offer. At the time we felt the company was too early stage for us. We subsequently sold Business Juice to Make It Cheaper and Ed went with the business.

Having successfully integrated Business Juice into Make it Cheaper, Ed then left and reconnected with Ben Murphy, the founder of MME. He then introduced FEL again to MME as a potential investment opportunity. By then the product had been further developed and the relationship with EDF had been secured under a partnership agreement. As an investment house we thought there could be significant potential for the MME product/offer as industry starts to focus on achieving net zero carbon emissions by 2050.

FEL led a £600k development capital investment to fund the development of the next generation Mark VI product and provide resource to support the sales and marketing effort of this new product.

What the client says

"Fresh Equity brought a much needed expertise and experience to the table when they joined MME in Q2 2019. Energy is a rapidly evolving market and FE brought valuable perspective during a range of strategic discussions. Additionally, they helped us navigate an uncertain and precarious period - firstly Brexit then the extremely challenging Covid-19 lockdown.

FE's involvement and support also meant that we could take a more planned and, ultimately, more efficient approach to procurement and product manufacture which brought a range of benefits as the business prepared for growth."

Ed Varley, COO Measure My Energy Limited


163 Darley Green Road,
Knowle, Solihull,
B93 8PU.
07876 560 569
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Registered Address: Fresh Equity Ltd, 163 Darley Green Road, Knowle, Solihull, B93 8PU.

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